Evalutaion of Atlantic Brewers

The Company Logo had to be something that everyone would see and remember the company by. It had to catch the customers attention and make sure that the customer would be able to identify the logo with the company. In order to make this happen, I had to consider a few things. I did not want the logo to be too complex and I also did not want it to be too simple. I wanted to create it to attract the customer’s attention and at the same time make them remember the company by that. I wanted to make the A in the center and just have brewers around it because they would associate the A with Atlantic. If I would have abbreviated both the letter for Atlantic Brewery, the customer could have associated it with another company. But by isolation of the A and putting Brewers around it, they would understand which company it is. I also did not want to add much detail to it because that would make it too complex for the average person. They would see it and walk away if they did not understand it. I wanted to make sure that once he saw it, it stuck with them.

Logo of Atlantic Brewers